Former Nirvana bassist Krist Novoselic is pretty disappointed with the producers over at the FUSE music television station. The musician turned political activist and author agreed to participate in what he considered to be a pretty redundant interview on the video for Smells Like Teen Spirit, Nirvana’s 1991 mega-hit that triggered a spiraling change in mainstream rock radio.
Novoselic walked into FUSE with an agenda. He felt it would be a good opportunity for him to discuss his interpretation of the word anarchy, as the Nirvana video is well known for its scenes of cheerleaders with the red letter A sewn onto their black outfits.
Krist views anarchists as groups of organized, “meeting oriented people” who associate outside of the state structure with those of similar needs and values, and he does not believe that the state should be viewed as an enemy. Instead of smashing the state, Krist believes in a transition toward political reform. Unfortunately, all the editors at FUSE left in the interview was Krist saying something about how the red letter A was placed in the video to reflect the underground values of the Seattle music scene.
The point here is that people and organizations looking to place a message in the media need to make sure they fully communicate with the journalists they are working with. However, many times asking for specific statements to be guaranteed placement in the final product can be viewed as begging, which may annoy a journalist to the point where a negative program will be aired. I am not sure if Novoselic has a public relations agent, but if he can afford one it just might improve his relationship with television stations such as FUSE, and guarantee him air time to discuss issues that are deeper than a cheerleader in a music video from 1991.
Novoselic walked into FUSE with an agenda. He felt it would be a good opportunity for him to discuss his interpretation of the word anarchy, as the Nirvana video is well known for its scenes of cheerleaders with the red letter A sewn onto their black outfits.
Krist views anarchists as groups of organized, “meeting oriented people” who associate outside of the state structure with those of similar needs and values, and he does not believe that the state should be viewed as an enemy. Instead of smashing the state, Krist believes in a transition toward political reform. Unfortunately, all the editors at FUSE left in the interview was Krist saying something about how the red letter A was placed in the video to reflect the underground values of the Seattle music scene.
The point here is that people and organizations looking to place a message in the media need to make sure they fully communicate with the journalists they are working with. However, many times asking for specific statements to be guaranteed placement in the final product can be viewed as begging, which may annoy a journalist to the point where a negative program will be aired. I am not sure if Novoselic has a public relations agent, but if he can afford one it just might improve his relationship with television stations such as FUSE, and guarantee him air time to discuss issues that are deeper than a cheerleader in a music video from 1991.
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